To Pitch or Not to Pitch…That is the Question
Times are tough for everyone. We’re all together in [...]
Case Study in Creative Public Relations: Turning No News Into Good News
One of the best things a creative public relations firm [...]
For TV Interviews, the Most Important Interview Won’t Happen on Camera
Media Training can sometimes mean the difference between being a one-time guest or being asked back as a regular contributor.
Traditional Media & Social Media: Marriage, not a Funeral
Recently, most people have adopted the assumption that social media [...]
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
Is it Always PR’s Job to Make the Phone Ring?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
Earned Media vs. Paid Media
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The struggle to be heard amidst the din of “breaking news”
The PR pro’s dilemma. One would think that with the ever expanding media covering the 24/7 news cycle, there would be ever expanding opportunities to tell a client’s deserving soft news story. Not true.
Catching and Riding the Media Wave
You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.
Media Relations: Knowledge=Success
I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."
