What is Pay for Performance PR?
INK inc. works with all different types of companies with the emphasis on placing positive feature and news stories in national and international business and consumer media and key industry trades. Media relations is our core competency. We offer clients outreach to the full spectrum of local, national, international, and local media in print, broadcast, and online media. We consider ourselves experts in the media and how it works. We understand producers, journalists, and bloggers because those are the worlds from which we come. While many clients come to us because of our pay-for-performance model, we understand that some clients require a more integrated program that will require a variety of services to achieve the desired results. Watch our video to see how pay-for-performance works…
ADDITIONAL SERVICES TO ENHANCE YOUR PR PROGRAM
We speak all media fluently. Including evolving social media, SEO, and blogger outreach. Today’s clients often need an integrated communications program that may include Instagram, Twitter, Facebook, LinkedIn, YouTube, Pinterest, Blogs, etc.
INK’s digital marketing department takes a proactive approach with clients to improve their online reputation. From a little to everything… INK offers strategic consulting for an in-house staff all the way to designing and developing a complete turn-key digital marketing program.
In order to make the most of your media appearances, you have to be ready to deliver compelling answers in person, over the phone, in a studio, or live via satellite. That can be tough, and that’s where INK’s media training is here to help. Led by an award-winning former TV journalist, INK’s media training sessions give you lots of practical experience in real interview settings. You’ll get great insight on everything from what to say to what to wear. You’ll learn what reporters are looking for in a good interview, how to give memorable quotes, and how to increase the chances that you are called on again to share your insight and expertise. And there will be lots of hands on practice.
If you are going to be a full service PR firm, you’ve got to go beyond your core competency and offer the following…
Writing & Content Creation
Press Room Consultation