How Background and Lighting can affect your Web Cam Media Interview
We covered positioning your laptop or camera in our previous [...]
How to do a Professional Web Cam Interview with a News Outlet from Lockdown
Now that most of America are in some sort of [...]
Strange Stories: How One Client’s Data Turned into one of the Weirdest PR Pitches We Ever Made
As we move into the first weekend of Lent, we [...]
Get Your Ass(ets) In Gear. 4 Things That Can Help The Media Tell Your Story Better
Having a great pitch, a great product, or a great [...]
For TV Interviews, the Most Important Interview Won’t Happen on Camera
Media Training can sometimes mean the difference between being a one-time guest or being asked back as a regular contributor.
Three Phone Mistakes That Could Ruin Your Media Interview
This one big obstacle could make or break your interview
The Client Testimonial: PR Gold…that requires a lot of digging
I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
Get to Know Me! Learning How Your Customers Operate is As Important as What They Do
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
United’s Response was as Stale as Airplane Peanuts
By now you’ve no doubt seen the footage of authorities at O’Hare airport in Chicago forcibly removing a passenger who did not want to be bumped from an overbooked United Express flight. Any time there’s a viral event like this, PR pros are often just as interested in the corporate response as they are in the initial event itself.
