We covered positioning your laptop or camera in our previous [...]
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As we move into the first weekend of Lent, we [...]
Having a great pitch, a great product, or a great [...]
Media Training can sometimes mean the difference between being a one-time guest or being asked back as a regular contributor.
This one big obstacle could make or break your interview
I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
By now you’ve no doubt seen the footage of authorities at O’Hare airport in Chicago forcibly removing a passenger who did not want to be bumped from an overbooked United Express flight. Any time there’s a viral event like this, PR pros are often just as interested in the corporate response as they are in the initial event itself.