Dick spoke with Colton Petry with Just Dumb Enough podcast to discuss how to navigate the world of Public Relations. We have broken it down into short mini clips of each topic they discuss.

Part 1 – PR vs Advertising

Part 2 – Navigating online PR vs Advertising and misconceptions of PR

Part 3 – Creating a positive nature for our clients and understanding the brand behind them

Part 4 – How to overcome bad press

Part 5 – Be honest, be upfront

Part 6 – Standard norm for paid PR vs what INK does

Part 7 – Getting involved in PR

Part 8 – Wrapping up

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