Is a Pica Pole Still Relevant?
Dick Grove, shares the story of when PR was measured with a Pica Pole. Say what?
Is it Always PR’s Job to Make the Phone Ring?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
Earned Media vs. Paid Media
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The struggle to be heard amidst the din of “breaking news”
The PR pro’s dilemma. One would think that with the ever expanding media covering the 24/7 news cycle, there would be ever expanding opportunities to tell a client’s deserving soft news story. Not true.
Hottest media topic…is it fake or is it real?
David Letterman used to do a comedy piece having the audience determine whether photos of various entertainers and celebrities were wearing their real hair or a toupee’. The audience would shout out, their opinion…” real” or “fake” at each photo. Sound familiar?
Turning the Page on Magazine Journalism…Not So Fast
There are a few of us – dwindling to but a precious few every year – that remember the golden age of magazine journalism…Life, Look, Collier’s, Time, Fortune, Sports Illustrated…and later as our tastes grew younger…People, INC, Fast Company, InStyle, Healthy Living, etc. A recent story in the New York Times regarding Time, Inc. brought back both these memories and how fragile they may well be.
How Does a PR Agency Stand Out in the RFP Process?
We have a slightly different take on RFP’s. As a pay-for-performance PR firm, we seldom fit the prescribed boxes or rigidly required criteria, we look at every RFP as an opportunity to demonstrate our creativity tied to the prospective client’s needs; and in so doing present our capabilities in a fun, visual manner.
PRSA…Make Room for Trump!
Now it’s getting serious. I was probably ok with The [...]
A Personal Memoir of Public Relations at its Best
Within the last week I’ve been reminded twice of why [...]
Pay-for-Performance…Is it for Real or a Scam?
Disclaimer… I’m a PR professional that’s been utilizing a results-based [...]
