Dick Grove with Lead Balloon Podcast
There are certain seminal moments in your life which [...]
Dick Grove with Just Dumb Enough Podcast
Dick spoke with Colton Petry with Just Dumb Enough podcast [...]
To Pitch or Not to Pitch…That is the Question
Times are tough for everyone. We’re all together in [...]
Case Study in Creative Public Relations: Turning No News Into Good News
One of the best things a creative public relations firm [...]
For TV Interviews, the Most Important Interview Won’t Happen on Camera
Media Training can sometimes mean the difference between being a one-time guest or being asked back as a regular contributor.
Traditional Media & Social Media: Marriage, not a Funeral
Recently, most people have adopted the assumption that social media [...]
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
Is it Always PR’s Job to Make the Phone Ring?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
Earned Media vs. Paid Media
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The struggle to be heard amidst the din of “breaking news”
The PR pro’s dilemma. One would think that with the ever expanding media covering the 24/7 news cycle, there would be ever expanding opportunities to tell a client’s deserving soft news story. Not true.
