Times are tough for everyone. We’re all together in [...]
You’re about to leave the safety of the client and [...]
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."
Good business owners have certain expectations from their PR firms before entering into media relations partnerships. On the other side of the relationship, the firms also have certain expectations from the business client. While it is the firms’ responsibility to get coverage and meet the client’s expectations, the firms rely on the clients themselves to help them achieve the goals. In a way, it is perpetuating the old adage, “the best way to get help is to help yourself.”
The most important thing I ever learned about media relations [...]
Today is National Publicist Day and it’s only appropriate that [...]