To Pitch or Not to Pitch…That is the Question
Times are tough for everyone. We’re all together in [...]
Ten PR Rules that Never Change
You’re about to leave the safety of the client and [...]
Get to Know Me! Learning How Your Customers Operate is As Important as What They Do
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
Media Relations: Knowledge=Success
I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."
Helping Your PR Firm Meet Your Expectations
Good business owners have certain expectations from their PR firms before entering into media relations partnerships. On the other side of the relationship, the firms also have certain expectations from the business client. While it is the firms’ responsibility to get coverage and meet the client’s expectations, the firms rely on the clients themselves to help them achieve the goals. In a way, it is perpetuating the old adage, “the best way to get help is to help yourself.”
You’ve Got to Roll Over the Turkey to Find the Meat
The most important thing I ever learned about media relations [...]
National Publicist Day? Seriously?
Today is National Publicist Day and it’s only appropriate that [...]
