Catching and Riding the Media Wave

You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.

By |2017-05-16T16:19:13+00:00May 16, 2017|Media Relations|0 Comments

Media Relations: Knowledge=Success

I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."

By |2017-03-24T14:18:35+00:00March 24, 2017|Media Relations, thINK Blog|0 Comments

Helping Your PR Firm Meet Your Expectations

Good business owners have certain expectations from their PR firms before entering into media relations partnerships. On the other side of the relationship, the firms also have certain expectations from the business client. While it is the firms’ responsibility to get coverage and meet the client’s expectations, the firms rely on the clients themselves to help them achieve the goals. In a way, it is perpetuating the old adage, “the best way to get help is to help yourself.”

By |2017-02-21T15:48:57+00:00February 21, 2017|thINK Blog|0 Comments