There are plenty of articles pointing to how happy employees are more productive, but the same holds true for employees that are aware of what is going on the company.
You’re about to leave the safety of the client and [...]
The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we should have been doing on a continual basis all along…re-evaluation and reinvention.
Hashtags are now an interictal part of any social media [...]
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The PR pro’s dilemma. One would think that with the ever expanding media covering the 24/7 news cycle, there would be ever expanding opportunities to tell a client’s deserving soft news story. Not true.
You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.
I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."
Good business owners have certain expectations from their PR firms before entering into media relations partnerships. On the other side of the relationship, the firms also have certain expectations from the business client. While it is the firms’ responsibility to get coverage and meet the client’s expectations, the firms rely on the clients themselves to help them achieve the goals. In a way, it is perpetuating the old adage, “the best way to get help is to help yourself.”