In Defense of the 'Pay for Performance' Model INK inc. [...]
Accountability Matters in PR Dick Grove has been in the [...]
The Case for Earned Media Dick Grove, founder and CEO [...]
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The presidential campaign season starts earlier and earlier every four [...]