PR Daily
In Defense of the 'Pay for Performance' Model INK inc. [...]
Business Journal
Accountability Matters in PR Dick Grove has been in the [...]
PR Daily
The Case for Earned Media Dick Grove, founder and CEO [...]
Earned Media vs. Paid Media
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
How we landed a hair piece. Mixing politics and pop culture to get clients coverage
The presidential campaign season starts earlier and earlier every four [...]
