INK inc. Public Relations Names Ryan Gerding President, Signs Three New National Accounts
INKinc PR signs three new clients for its pay-for-performance PR program
Time to Reinvent Our PR Selves,Yet Again!
The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we should have been doing on a continual basis all along…re-evaluation and reinvention.
The Client Testimonial: PR Gold…that requires a lot of digging
I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
Is it Always PR’s Job to Make the Phone Ring?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
Get to Know Me! Learning How Your Customers Operate is As Important as What They Do
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
Earned Media vs. Paid Media
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
Hottest media topic…is it fake or is it real?
David Letterman used to do a comedy piece having the audience determine whether photos of various entertainers and celebrities were wearing their real hair or a toupee’. The audience would shout out, their opinion…” real” or “fake” at each photo. Sound familiar?
United’s Response was as Stale as Airplane Peanuts
By now you’ve no doubt seen the footage of authorities at O’Hare airport in Chicago forcibly removing a passenger who did not want to be bumped from an overbooked United Express flight. Any time there’s a viral event like this, PR pros are often just as interested in the corporate response as they are in the initial event itself.
Maximizing INK and Improving Your SEO
Since the beginning of the internet, business owners have been conscientious about how their business ranks up against the competition in appearing in online searches- their SEO. After all, less than 10 percent of users advance to page 2 of a Google search. Many understand that the more links and articles one gets online, the higher the chances are one will end up on the first search page. However, depending on one’s goals and techniques, the first page appearance might not be as elusive as one thinks.
