I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.
Technology marches down the passing of time evolving and progressing sometimes faster than others. In the past eight years, we have experienced one of the growth spurts of communication using this technology, and it is worth the time to look at how it has affected the role of our leaders in the government and how they have incorporated it into their campaign.
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