William Allen White…Main Street journalism desperately needs you!
I swear I just heard a distant rumble and [...]
Good Reporting, Fake News and the Loss of Journalistic Trust
It’s a sad state of affairs when the news media and its front line of professional reporters are taking constant hits like a punching bag.
Time to Reinvent Our PR Selves,Yet Again!
The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we should have been doing on a continual basis all along…re-evaluation and reinvention.
Life, Liberty, and the Pursuit of Pay-for-Performance
One truth is not so self-evident — all PR firms [...]
Is a Pica Pole Still Relevant?
Dick Grove, shares the story of when PR was measured with a Pica Pole. Say what?
Is it Always PR’s Job to Make the Phone Ring?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
Earned Media vs. Paid Media
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The struggle to be heard amidst the din of “breaking news”
The PR pro’s dilemma. One would think that with the ever expanding media covering the 24/7 news cycle, there would be ever expanding opportunities to tell a client’s deserving soft news story. Not true.
Hottest media topic…is it fake or is it real?
David Letterman used to do a comedy piece having the audience determine whether photos of various entertainers and celebrities were wearing their real hair or a toupee’. The audience would shout out, their opinion…” real” or “fake” at each photo. Sound familiar?
Turning the Page on Magazine Journalism…Not So Fast
There are a few of us – dwindling to but a precious few every year – that remember the golden age of magazine journalism…Life, Look, Collier’s, Time, Fortune, Sports Illustrated…and later as our tastes grew younger…People, INC, Fast Company, InStyle, Healthy Living, etc. A recent story in the New York Times regarding Time, Inc. brought back both these memories and how fragile they may well be.
