In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
One would think yellow journalism would be long gone by now. First of all, doesn't yellow journalism only appear in print newspapers? And isn't it true that supposedly no one reads newspapers anymore? Finally, since we have all these “new” rules on libel and defamation to keep faulty journalism at bay couldn't one assume that they have been largely doing their job? Unfortunately, it does not seem to be that way.
By now the September issue of Fortune has made its [...]
