Media Relations: Knowledge=Success

I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."

By |2017-03-24T14:18:35+00:00March 24, 2017|Media Relations, thINK Blog|0 Comments
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Helping Your PR Firm Meet Your Expectations

Good business owners have certain expectations from their PR firms before entering into media relations partnerships. On the other side of the relationship, the firms also have certain expectations from the business client. While it is the firms’ responsibility to get coverage and meet the client’s expectations, the firms rely on the clients themselves to help them achieve the goals. In a way, it is perpetuating the old adage, “the best way to get help is to help yourself.”

By |2017-02-21T15:48:57+00:00February 21, 2017|thINK Blog|0 Comments
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How Does a PR Agency Stand Out in the RFP Process?

We have a slightly different take on RFP’s. As a pay-for-performance PR firm, we seldom fit the prescribed boxes or rigidly required criteria, we look at every RFP as an opportunity to demonstrate our creativity tied to the prospective client’s needs; and in so doing present our capabilities in a fun, visual manner.

By |2017-01-19T14:46:06+00:00January 19, 2017|Behind the Rolltop Desk, Media Relations, Pay-for-Performance PR, thINK Blog|0 Comments
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Don’t Be Anxious, Charlie Brown

As PR pros it may be a little easier for us to get caught up in all the commerciality of Christmas. Even Charlie Brown, a well-meaning people-pleaser got carried away. It is bad enough that the general populace is left with a bad taste in their mouth when they see the retailers as taking advantage of the one time in the year when people are encouraged to be selfless and give.

By |2016-12-21T16:10:30+00:00December 21, 2016|thINK Blog|0 Comments
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A Well-Pitched Pitch: And Why PR People Make Good Pizza

While pitching the client’s story, PR people work in a similar fashion except that instead of going door to door, they send emails or make calls (mainly send emails). Accordingly, every good PR person knows that pitching to a journalist who is well known to have a “no soliciting” sign is a waste of time and the best that could happen from that situation is if the journalist ignored it instead of subjecting it to public shame. At INK, our bread and butter is ensuring that the clients get the placements they are looking for and as such our whole existence revolves around sending the perfect pitch.

By |2016-12-14T21:15:33+00:00December 14, 2016|thINK Blog|0 Comments
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Internet Outdoes Pinocchio With Fake News Sites

An old adage has warned us that you cannot trust everything that is on the internet. If anything, the current presidential election was proof that this "old" tip still holds true. We already know traditional news sites tend to be at least somewhat biased to one of the two ends of the political spectrum, but why would there be outright fake news?

By |2016-11-16T21:32:50+00:00November 16, 2016|thINK Blog|0 Comments
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Can A Client Do Their Own PR? Up To A Point.

I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.

By |2016-10-31T22:39:34+00:00October 31, 2016|thINK Blog|0 Comments
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The President & Communication Through Time

Technology marches down the passing of time evolving and progressing sometimes faster than others. In the past eight years, we have experienced one of the growth spurts of communication using this technology, and it is worth the time to look at how it has affected the role of our leaders in the government and how they have incorporated it into their campaign.

By |2016-10-21T17:53:32+00:00October 21, 2016|thINK Blog|0 Comments
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Clickbait: the new yellow journalism

One would think yellow journalism would be long gone by now. First of all, doesn't yellow journalism only appear in print newspapers? And isn't it true that supposedly no one reads newspapers anymore? Finally, since we have all these “new” rules on libel and defamation to keep faulty journalism at bay couldn't one assume that they have been largely doing their job? Unfortunately, it does not seem to be that way.

By |2016-09-28T20:53:32+00:00September 28, 2016|thINK Blog|0 Comments
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913.602.8531

Privacy Policy | Copyright © 2021 INK, Inc. All rights reserved.