You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.
I was reviewing a story about one of our clients, Philip and Katy Leakey, written by David Brooks of The New York Times, “The Question-Driven Life.” There is a quote referenced in this article by the late Richard Holbrook that stands out, which describes the philosophy of the Leakey's, one which they live by and makes me smile with memories of my interview with Philip: "Know something about something. Don't just present your wonderful self to the world. Constantly amass knowledge and offer it around."
There are a few of us – dwindling to but a precious few every year – that remember the golden age of magazine journalism…Life, Look, Collier’s, Time, Fortune, Sports Illustrated…and later as our tastes grew younger…People, INC, Fast Company, InStyle, Healthy Living, etc. A recent story in the New York Times regarding Time, Inc. brought back both these memories and how fragile they may well be.
We have a slightly different take on RFP’s. As a pay-for-performance PR firm, we seldom fit the prescribed boxes or rigidly required criteria, we look at every RFP as an opportunity to demonstrate our creativity tied to the prospective client’s needs; and in so doing present our capabilities in a fun, visual manner.
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