DIY

I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.

I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious...that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.