Traditional Media & Social Media: Marriage, not a Funeral
Recently, most people have adopted the assumption that social media [...]
Due diligence on Hashtags: Catastrophe from the Best Intentions
Hashtags are now an interictal part of any social media [...]
Catching and Riding the Media Wave
You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.
Maximizing INK and Improving Your SEO
Since the beginning of the internet, business owners have been conscientious about how their business ranks up against the competition in appearing in online searches- their SEO. After all, less than 10 percent of users advance to page 2 of a Google search. Many understand that the more links and articles one gets online, the higher the chances are one will end up on the first search page. However, depending on one’s goals and techniques, the first page appearance might not be as elusive as one thinks.
Don’t Be Anxious, Charlie Brown
As PR pros it may be a little easier for us to get caught up in all the commerciality of Christmas. Even Charlie Brown, a well-meaning people-pleaser got carried away. It is bad enough that the general populace is left with a bad taste in their mouth when they see the retailers as taking advantage of the one time in the year when people are encouraged to be selfless and give.
A Well-Pitched Pitch: And Why PR People Make Good Pizza
While pitching the client’s story, PR people work in a similar fashion except that instead of going door to door, they send emails or make calls (mainly send emails). Accordingly, every good PR person knows that pitching to a journalist who is well known to have a “no soliciting” sign is a waste of time and the best that could happen from that situation is if the journalist ignored it instead of subjecting it to public shame. At INK, our bread and butter is ensuring that the clients get the placements they are looking for and as such our whole existence revolves around sending the perfect pitch.
Internet Outdoes Pinocchio With Fake News Sites
An old adage has warned us that you cannot trust everything that is on the internet. If anything, the current presidential election was proof that this "old" tip still holds true. We already know traditional news sites tend to be at least somewhat biased to one of the two ends of the political spectrum, but why would there be outright fake news?
Clickbait: the new yellow journalism
One would think yellow journalism would be long gone by now. First of all, doesn't yellow journalism only appear in print newspapers? And isn't it true that supposedly no one reads newspapers anymore? Finally, since we have all these “new” rules on libel and defamation to keep faulty journalism at bay couldn't one assume that they have been largely doing their job? Unfortunately, it does not seem to be that way.
Fortune’s Eight-Page Advertisement
By now the September issue of Fortune has made its [...]
What Do Interns Want From Their Internships?
While some people get an internship with the intention of just getting the mail and making coffee runs, a majority of college students are looking for more than just exercise.
