By the mid-90’s I’d spent a quarter of a century within the corporate world of global PR, both on the agency side and as a client. It was time to strike out on my own, but I wanted to do it my way and build a public relations agency designed to give clients the one thing they desire above all else – positive media coverage.
I had repeatedly seen and learned one simple truism over those years: clients hire a public relations agency for many different reasons, but they inevitably get fired for one reason above all else—not delivering consistent media coverage. Most of the giant and even mid-size PR firms had grown and diversified into “consultancies” offering a multitude of services under ever-increasing billable hourly rates, while media coverage had been relegated to interns writing press releases. What if I could build a different kind of public relations agency—one dedicated first and foremost to placing my clients’ stories within targeted media that would do them the most good? My goal: to get clients media coverage–”ink” as we call it–and lots of it. No billable hours and timesheets, no endless meetings, no mass-distributed press releases. Just hits.
Simply stated, PR without the BS!
– Dick Grove, CEO & Founder
Our talent pool is deep, extensive, and experienced. Our network of earned media consultants and specialists are senior professionals, most with actual newsroom experience, working virtually across the U.S. They’re made up of former producers and publicists from the New York and LA national network news staffs.
They’re business journalists that have covered the Fortune 500 and the next big thing in technology. They’re publicists from the rarefied world of entertainment… movies, television, and star power. They’re tough, experienced reporters from the wire services and newspaper staffs of major metropolitan dailies and small local media outlets, and from small market radio stations to National Public Radio.
INK’s pros have covered everything from presidential visits and foreign wars to two-head pigs in Iowa. From major software and funding announcements in the tech world to managing the viral marketing of a single YouTube video, these veteran news pros know how to navigate the new media complexities and the old media realities, and most importantly, they know how to get the coverage others can’t.
how we work
Our public relations agency starts out by learning everything there is to know about you and your goals to build out a Public Relations program that is results-oriented. We discover what makes you different, and most importantly, what makes you newsworthy.
We take it all in and deliver a PR plan along with a list of selected media and storylines that align with your goals. You approve both before we begin our outreach. We keep you up to date on our progress, and we are agile in switching gears when we see a storyline might not be resonating. And we are constantly thinking about new and creative ways to tell your story to the media.