Dick spoke with Colton Petry with Just Dumb Enough podcast to discuss how to navigate the world of Public Relations. We have broken it down into short mini clips of each topic they discuss.
Part 1 – PR vs Advertising
Part 2 – Navigating online PR vs Advertising and misconceptions of PR
Part 3 – Creating a positive nature for our clients and understanding the brand behind them
Part 4 – How to overcome bad press
Part 5 – Be honest, be upfront
Part 6 – Standard norm for paid PR vs what INK does
Part 7 – Getting involved in PR
Part 8 – Wrapping up