pitching

While pitching the client’s story, PR people work in a similar fashion except that instead of going door to door, they send emails or make calls (mainly send emails). Accordingly, every good PR person knows that pitching to a journalist who is well known to have a “no soliciting” sign is a waste of time and the best that could happen from that situation is if the journalist ignored it instead of subjecting it to public shame. At INK, our bread and butter is ensuring that the clients get the placements they are looking for and as such our whole existence revolves around sending the perfect pitch.