TroopsDirect is a non-profit that provides America’s active duty military with mission critical supplies that they have a hard time getting, because of supply chain delays or bureaucratic red tape. Troops in the field request items like gun lubricant, safety goggles, or boots, and TroopsDirect arranges for those supplies to be delivered almost overnight.
TroopsDirect needed national media coverage to help educate the public that there was a need for these supplies, and that a non-profit existed to help deliver them.
INK was able to secure major national coverage that raised the profile of the organization, and increased donations significantly. This coverage included prominent features on Fox News, MSNBC, and even the NBC Nightly News.