Pearl Homes is a sustainable developer and homebuilder in Florida. Their Hunters Point development boasts some of the most environmentally sustainable and rugged homes in America. Pearl came to INK looking for earned media publicity that would highlight how well the homes performed overall and in adverse weather conditions like the hurricanes that plague the southeast in the later months of the year.
INK is Results
INK’s efforts resulted in major trade, local, and national media coverage.
This included a Q&A with the company founder in Builder Online, interviews on tech and business radio programs in San Francisco and Los Angeles, and major business pieces on FoxBusiness.com, The Wall Street Journal, and an Associated Press story that was syndicated to more than 500 outlets nationwide.