Tech Startup Public Relations Campaign
Emtrain is a Bay Area human resources technology platform that provides training and data to help companies deal with tricky workplace culture issues like harassment and bias. Their technology takes a snapshot of employee attitudes toward the workplace culture and sets a benchmark that companies can use to measure against after training programs are delivered.
Emtrain was looking for media coverage on three fronts: First, to highlight the results of the first annual Workplace Culture Report. Second, to publicize the company’s most recent round of venture capital funding. Third, broad stories that raise the profile of the company as a leader in the workplace culture space.
Coverage over a three month period included Op-ed pieces in INC and Entrepreneur Magazine, articles in Fast Company and Digital Trends, trade coverage in SHRM, HR Dive, and others, and funding coverage in The Wall Street Journal, TechCrunch, and Venture Beat.