Our Work / Emtrain

INK Secures Major National Business and Trade Media for Tech Client


Emtrain is a Bay Area human resources technology platform that provides training and data to help companies deal with tricky workplace culture issues like harassment and bias. Their technology takes a snapshot of employee attitudes toward their workplace culture and sets a benchmark that companies can use to measure against after training programs are delivered.

Emtrain wanted coverage in national and HR/training technology outlets to raise the profile of the company as a leader in the HR Tech and workplace culture space. And it wanted to position its company leaders as innovative thought leaders.

INK is Results:

INK secured coverage for Emtrain in major national media such as The New York Times, The Wall Street Journal, USA Today, Forbes, Fast Company, and INC Magazine. Trade media coverage included HR Dive, HR Magazine, Reworked, and many many more.

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