Buyers Edge Platform is a digital procurement network that leverages data and technology to help restaurants save money on everything from tomatoes to tablecloths. Buyers Edge’s insight and expertise became increasingly important during the Covid-19 pandemic and subsequent restaurant labor shortages which ravaged the restaurant industry.
Buyers Edge Platform wanted news media coverage that would leverage both their informative data on restaurant trends and their thought leadership on the restaurant industry.
INK is Results:
INK used the company’s data and expertise to land a number of stories focusing on how the pandemic was impacting the restaurant business. Coverage has included this piece in the Wall Street Journal, this piece in Forbes.com, this piece on Reuters which was syndicated to more than 50 other outlets, and this piece in MarketWatch.com