INK’s Pay for Performance PR Efforts Lands Major National Coverage for Arise Virtual Solutions
Arise Virtual Solutions
Arise Virtual Solutions connects major consumer companies with home-based call center workers in the U.S., Canada, and the UK. Working in a home office environment, these workers handle customer service calls for some of the most recognizable brands in the world. Arise wanted major national and targeted local publicity to help on two fronts. First, to encourage more people to sign up to become Arise at-home call center agents. Second, to make the major business audience aware that there is an effective and economical alternative to shipping call center jobs overseas.
INK is results. INK worked closely with Arise to identify breaking news events and trends where Arise’s model could be promoted. This resulted in dozens of major national and local stories including CBS Evening News, Fox News, The Today Show, and many more.