ADCO Hearing is a Colorado-based company that makes a wide range of products to help those with hearing impairments. In the fall of 2020, with Covid mask mandates in place throughout much of the country, ADCO developed a special window face mask. The clear plastic window on their face mask made it possible for people to read the lips of someone who was wearing the mast and speaking. It was an ideal product for people who worked with the hearing impaired, but also for anyone who wanted a better way to communicate while wearing masks.
ADCO came to INK for help publicizing the availability and benefits of wearing their communication masks.
INK is results.
In a three month campaign, INK secured major coverage in Pennsylvania, Kansas City, Connecticut and others. But the biggest placement was this feature on NBC’s The Today Show.