Overland Park, KS–INK inc. Public Relations, the nation’s first pay for performance public relations firm, today announced it has been invited to present to dozens of Vietnamese entrepreneurs on the topic of marketing products in the United States. This will be the first time an American company has been invited to speak to this group of entrepreneurs about marketing their products in the U.S.
On September 12, 2024, INK inc. Founder and CEO Richard Grove will be a guest of the Vietnam Chamber of Commerce and Industry for a marketing workshop event in Ho Chi Minh City, Vietnam. Grove’s presentation, titled, “Marketing Your Products & Services Through the U.S. Media” will provide insights and best practices on using earned media, paid media, and owned media to help Vietnamese businesses establish and increase their presence in the United States. Nearly 100 members of the Vietnamese Chamber of Commerce & Industry are expected to attend, representing a wide range of industries including: textile, engineering, healthcare, real estate, and finance. Grove will be joined at the workshop by the Vietnam Airlines Insurance Corporation, which will share insights on product risks associated with importing goods in the U.S. market.
“I’m honored to be invited to address such a great group of entrepreneurs who are looking to expand beyond their borders and into the United States,” Grove said. “And for me, the relationship with the Vietnamese is about much more than business.”
Grove has worked on prior projects in Vietnam, including working with the Vietnamese Ministry of Culture in the 1980s on a documentary film about Vietnam’s people and beauty.
Grove’s presentation will focus on the importance of creating integrated marketing campaigns that incorporate earned media (public relations), paid media (advertising), and owned media (blogs, social), including best practices for each.
“I know it is not easy to branch into new international markets,” Grove said. “Over the last 50 years I’ve built a successful track record of helping overseas companies improve their profile and their sales in the United States through a mixture of earned, paid, and owned media.”
In 2023, Vietnam was the seventh largest source of imports to the United States, with an import value of $114.4 billion.
“We are honored to have a distinguished marketing authority such as Mr. Dick Grove to inform our membership on the intricacies of marketing their products and services in the United States,” said Đức Bình Nguyen, Director of the Small and Medium Sized Enterprises Promotion Center at the Vietnam Chamber of Commerce & Industry’s Ho Chi Minh City Branch. “We believe the U.S. to be a fantastic growth area in Vietnam’s future.”
About INK inc. Public Relations
INK inc. Public Relations is the largest and oldest pay for performance PR firm in the United States. INK’s corporate headquarters are in Overland Park, Kansas, and it boasts a network of senior-level public relations specialists who work out of home offices in the United States and abroad. INK’s founder and CEO Richard Grove is the author of, “It’s the Media, Stupid! P.R. without the B.S.”. Learn more about INK by visiting https://inkincpr.com/
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