When weather forecasters predicted a particularly busy hurricane season in the U.S. this year, it meant one particular INK client could be put to the test. Pearl Homes, makers of the Hunters Point development in Cortez, Florida, boasts homes that are the most energy efficient on the market. In fact, using solar power and other technology, they actually generate more money than they use, which can be important when strong storms cause traditional electric power to go out. In addition, the Hunters Point homes are built to withstand some of the toughest wind and rain conditions.
With that in mind, INK began pitching the concept of homes designed for climate change early in the hurricane season.
It didn’t take long before major news coverage started rolling in.
It began with a huge profile piece in Business Insider, which proclaimed the development as a place where “million-dollar off -grid homes already survived two hurricanes and residents pay no electric bills.”
Next came Newsweek Magazine, which quoted Pearl Homes’ founder Marshall Gobuty as saying, “The homes are designed to both withstand climate impacts and be part of the climate solution.”
But the true test came in late September when Hurricane Helene took aim at Florida. And while the eye of the storm hit a few hours north of the
Pearl Homes development, the area was deluged with rain and power outages. But not at Pearl Homes where the lights stayed on. That’s when Fast Company ran with yet another major profile with the headline, “When Hurricane Helene Hit, This Disaster-Proof Florida Neighborhood Kept the Lights On”.
At INK it’s always great to see when our clients’ products really do deliver the way they promise to. And we’re proud to have been able to deliver major national media coverage to show the rest of the world.
