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Is a Pica Pole Still Relevant?

Is a Pica Pole Still Relevant?

Yes, I know looking backward is a very dangerous way of moving forward.  One invariably suffers from the optical illusion of rose-colored hindsight. But I was reminded again...

Earned Media vs. Paid Media

Earned Media vs. Paid Media

In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or...

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