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William Allen White…Main Street journalism desperately needs you!
I swear I just heard a distant rumble and the earth shake beneath my feet listening to NPR this morning. It must have been William Allen White, the dean emeritus of...
Get Your Ass(ets) In Gear. 4 Things That Can Help The Media Tell Your Story Better
Having a great pitch, a great product, or a great hook is the most important part of getting media coverage. But once you get a reporter interested, there are a few digital...
Case Study in Creative Public Relations: Turning No News Into Good News
One of the best things a creative public relations firm can do is to turn somewhat boring news into something the media will want to cover. Here’s a case study in creativity from...
Good Reporting, Fake News and the Loss of Journalistic Trust
It’s a sad state of affairs when the news media and its front line of professional reporters are taking constant hits like a punching bag and the news itself must be weighed...
For TV Interviews, the Most Important Interview Won’t Happen on Camera
Virtually every time you see someone who is being interviewed on a major news show, you should know that the interview you see on camera is not the first interview they did....
Three Phone Mistakes That Could Ruin Your Media Interview
So, you’re ready for your big media interview. You or your PR folks have finally convinced a reporter or editor that you’re worth talking to. You’ve got messaging points down....
INK inc. Public Relations Names Ryan Gerding President, Signs Three New National Accounts
Overland Park, KS--INK inc. Public Relations, the oldest and largest pay for performance PR firm in the country, today announced Ryan Gerding has been named as the company’s...
Time to Reinvent Our PR Selves,Yet Again!
The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we...
Traditional Media & Social Media: Marriage, not a Funeral
Recently, most people have adopted the assumption that social media is slowly becoming the more popular media and that traditional media (print, Television, and radio) is dying...
