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For TV Interviews, the Most Important Interview Won’t Happen on Camera
Virtually every time you see someone who is being interviewed on a major news show, you should know that the interview you see on camera is not the first interview they did. There’s...
Three Phone Mistakes That Could Ruin Your Media Interview
So, you’re ready for your big media interview. You or your PR folks have finally convinced a reporter or editor that you’re worth talking to. You’ve got messaging points down. You know the...
INK inc. Public Relations Names Ryan Gerding President, Signs Three New National Accounts
Overland Park, KS--INK inc. Public Relations, the oldest and largest pay for performance PR firm in the country, today announced Ryan Gerding has been named as the company’s President and...
Time to Reinvent Our PR Selves,Yet Again!
The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we should...
Traditional Media & Social Media: Marriage, not a Funeral
Recently, most people have adopted the assumption that social media is slowly becoming the more popular media and that traditional media (print, Television, and radio) is dying out. But...
The Client Testimonial: PR Gold…that requires a lot of digging
One of the best ways to tell your audience why your company/product/service is a great fit for them is by sharing examples of happy customers. Many media outlets, particularly trade media,...
Due diligence on Hashtags: Catastrophe from the Best Intentions
Hashtags are now an interictal part of any social media campaign whether you are on Twitter, Instagram, or Facebook. If it is done right, you can get like-minded audiences who will want...
Life, Liberty, and the Pursuit of Pay-for-Performance
One truth is not so self-evident — all PR firms are not created equal. This certainly goes for those of us in the profession dedicated to the proposition that charging by the hour might be...
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Italian cooking experts will tell you that one way to tell if spaghetti noodles are done cooking is to toss a few against the wall. If they stick, the noodles are done. If they fall to the...
