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Marketing During a Pandemic
How some brands are targeting their audience while remaining sensitive to a worldwide pandemic. Let’s face it, this whole Covid-19 pandemic sucks! I am fortunate to work in the...
To Pitch or Not to Pitch…That is the Question
Times are tough for everyone. We’re all together in this surreal moment of quarantines, lay-offs, and the serious health and economic pressures. And despite our individual...
How Background and Lighting can affect your Web Cam Media Interview
We covered positioning your laptop or camera in our previous post, Back-up and Look-up. In this video, we will talk about your background and lighting. Check your background....
How to do a Professional Web Cam Interview with a News Outlet from Lockdown
Now that most of America are in some sort of lockdown restricting their movement, CEOs around the world are having to do their work from home offices. And for newsworthy CEOs,...
Strange Stories: How One Client’s Data Turned into one of the Weirdest PR Pitches We Ever Made
As we move into the first weekend of Lent, we are reminded of one of our most interesting and unusual public relations success stories at INK. One that involved adult websites...
Your Employees: The Forgotten Audience In Your Public Relations
When employers think about public relations, often times they think of communicating with outside audiences...mainly potential customers. However, there is another audience that...
Ten PR Rules that Never Change
You’re about to leave the safety of the client and PR world where puffery and spin reigns and enter the counter universe of the media with its own set of rules of engagement....
Why PR Agencies Fear the PAY FOR PERFORMANCE PR Model
Here it is again! Another article about Pay-for-Performance PR that defines how little our profession knows about it or why they constantly spew a narrative based on fear instead...
Crisis Communications…oh, where art thou?
Oh my, what a time we live in. Reeling from one communication crisis to another…United and Southwest Airlines, Facebook, Papa John Pizza all the way up to POTUS, a crisis gift...
