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Marketing During a Pandemic

Marketing During a Pandemic

How some brands are targeting their audience while remaining sensitive to a worldwide pandemic. Let’s face it, this whole Covid-19 pandemic sucks! I am fortunate to work in the...

Ten PR Rules that Never Change

Ten PR Rules that Never Change

You’re about to leave the safety of the client and PR world where puffery and spin reigns and enter the counter universe of the media with its own set of rules of engagement....

Crisis Communications…oh, where art thou?

Crisis Communications…oh, where art thou?

Oh my, what a time we live in.  Reeling from one communication crisis to another…United and Southwest Airlines, Facebook, Papa John Pizza all the way up to POTUS, a crisis gift...

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