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Strange Stories: How One Client’s Data Turned into one of the Weirdest PR Pitches We Ever Made
As we move into the first weekend of Lent, we are reminded of one of our most interesting and unusual public relations success stories at INK. One that involved adult websites and Lent....
Your Employees: The Forgotten Audience In Your Public Relations
When employers think about public relations, often times they think of communicating with outside audiences...mainly potential customers. However, there is another audience that plays an...
Ten PR Rules that Never Change
You’re about to leave the safety of the client and PR world where puffery and spin reigns and enter the counter universe of the media with its own set of rules of engagement. Don’t worry....
Why PR Agencies Fear the PAY FOR PERFORMANCE PR Model
Here it is again! Another article about Pay-for-Performance PR that defines how little our profession knows about it or why they constantly spew a narrative based on fear instead of fact....
Crisis Communications…oh, where art thou?
Oh my, what a time we live in. Reeling from one communication crisis to another…United and Southwest Airlines, Facebook, Papa John Pizza all the way up to POTUS, a crisis gift that just...
William Allen White…Main Street journalism desperately needs you!
I swear I just heard a distant rumble and the earth shake beneath my feet listening to NPR this morning. It must have been William Allen White, the dean emeritus of America’s...
Get Your Ass(ets) In Gear. 4 Things That Can Help The Media Tell Your Story Better
Having a great pitch, a great product, or a great hook is the most important part of getting media coverage. But once you get a reporter interested, there are a few digital assets every...
Case Study in Creative Public Relations: Turning No News Into Good News
One of the best things a creative public relations firm can do is to turn somewhat boring news into something the media will want to cover. Here’s a case study in creativity from INK on...
Good Reporting, Fake News and the Loss of Journalistic Trust
It’s a sad state of affairs when the news media and its front line of professional reporters are taking constant hits like a punching bag and the news itself must be weighed constantly...
