PR & Media Relations Campaign Case Study for Rhumbix
Rhumbix is a technology company that is helping to digitize the construction industry. Rather than relying on paper time cards and manual processes for tracking materials and labor, Rhumbix lets foremen enter and track key parts of the construction process digitally. This saves time, saves money, reduces error, and gives a level of transparency that helps make the construction project more efficient.
Rhumbix wanted help raising their media and PR profile using media coverage in construction industry trade publications, technology industry outlets, and the general business media to achieve their goal of driving new business, attract potential investors and partners, and to establish themselves as thought leaders in the construction technology space.
INK’s PR and media relations campaign took a three-pronged approach to the Rhumbix’s public relations, focusing on company news, industry advice, and broad thought leadership.
- Company News – As Rhumbix added new capabilities, launched new projects, and received new funding, INK made sure that relevant construction industry publications were aware of this industry trend news.
- Industry Advice – INK PR firm worked with Rhumbix to create a number of contributed pieces for construction industry trade publications. By providing useful information coupled with product information, Rhumbix was positioned as both a thought leader and a solution to problems in the construction industry.
- Broad Thought Leadership – Rhumbix has a couple of smart, interesting founders who are veterans and saw a connection on how technology was changing the way military troops were tracked and organized and monitored and how the same type of technology could be brought to the construction space. INK worked closely with the founders to find opportunities for them to offer broad thought leadership on their management style, their background, and their goals for the company.
More than 34 articles in national, trade and business publications including a profile piece on ABC Radio, multiple company contributed pieces, funding coverage, and business leadership coverage. Here are a few highlights:
“INK is truly a unique and special PR Firm. Their model to target specific stories in specific publications across online, print and broadcast media on a pay-to-play basis is far more effective than relying on another traditional PR agency who lives off of their monthly retainer without a guarantee of results. I’ve worked with INK for over 25 years and they continue to exceed expectations on getting high-value placements that most other agencies can only dream about.”
Four-time Client & Marketing Partner