What They’re Saying
Dick Grove’s book “It’s the Media, Stupid!” is brilliant. I can say from first-hand experience that Grove is the best at his profession. Having run various businesses from software to manufacturing, to film production, Grove is simply the best PR guy I’ve ever met. He’s the real deal and this book is brilliant in that he’s opened his kimono and shared his results-oriented system to the world. How do you make PR interesting? Well, read this book and you’ll understand why Grove is the true master of the trade. He’s succeeded for decades as the “best of the best” in the PR business.
Entrepreneur & Producer of the film THE IRISHMAN
Grove’s book is an education in the magic that can happen when entrepreneur clients, like me, get out of our own way and let professionals, like Grove, read the media tea leaves.
Don’t even pretend you know how to get your story published unless you’ve read this book.
“It’s The Media, Stupid!”, is an easy read with an abundance of straight talk, a lifetime of insightful case studies, and complete absence of BS.
Chief Performance Officer
Performance At Work
Author of “Ditch Your Career Plan”
Dick Grove is the founder and Chairman of INK PR and a fifty-year veteran of the PR business, having worked for giant PR firms in New York, Chicago, and Los Angeles as well global corporations Intel, ITT and GE. Grove founded INK PR in 1997 and continues to run it today on the blasphemous concept of its clients paying only if his company actually lands them media coverage; and not by the hour. When you only get paid for results and not just effort, you’d better be pretty good at your job. And that’s what Grove is sharing in this book.