PR & Media Relations Campaign Case Study for Dining Alliance
Dining Alliance is a group purchasing organization for independent restaurants. Using advanced technology and billions of dollars in purchasing power, Dining Alliance makes it possible for independent restaurant owners to save money on everything from tomatoes to tablecloths.
Dining Alliance wanted help raising its profile as a leading company that is bringing transparency and technology to the food buying industry. They hoped to reach potential restaurant customers, potential companies interested in being acquired, and the overall business community with stories that highlight their expertise and value proposition to restaurants.
In addition to broad pitches surrounding the technology and transparency that Dining Alliance was bringing to the restaurant industry, INK focused our media relations campaign on tying Dining Alliance into breaking/trending news stories in the space. For example, when several cities and states began efforts to ban plastic straws and styrofoam in restaurants, INK worked to offer Dining Alliance executives to provide insight into the trend and offer advice on what restaurants could do.
During the government shut down in early 2019, INK worked with Dining Alliance partner Fresh Concepts to create content with insight on how reduced FDA inspections might impact the restaurant industry.
And when meat alternatives such as Beyond Meat and Impossible Burger gained massive media and business attention, INK’s PR campaign managers worked with Dining Alliance to offer stats and insight on the growing popularity of those dishes among its member restaurants.
In less than one year INK’s PR and media relations campaign secured over 25 media placements in national, local, and trade publications. INK pitched client data which was included in a Forbes round-up, an op-ed in Fast Casual, a trend round-up piece in Orlando Sentinel about the straw ban and implications, and a profile in The Palm Beach Post featuring Buyers Edge new office building described as a “living building” that incorporates natural living systems designed to save energy, reduce carbon emissions, water consumption and create an overall healthier environment.
Palm Beach Post
Highlighting a new office in a “living building” being opened by Dining Alliance partner Buyers Edge.
“We decided that my companies Dining Alliance and Consolidated Concepts needed to come out and get national exposure and be recognized as the leader in our field. INK was able to get me several major national press and TV interviews like The Wall Street Journal and CNBC, but also great local press like Boston Globe and Atlanta Business Journal that got the phones ringing. We owe this huge bump in our exposure and reputation to INK!”
President & CEO, Dining Alliance & Consolidated Alliance