thINK BLOG - INK inc PR

Time to Reinvent Our PR Selves,Yet Again!

The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we should have been doing on a continual basis all along…re-evaluation and reinvention.  Forget the clichéd New Year Resolutions thing…they […]

Traditional Media & Social Media: Marriage, not a Funeral

Recently, most people have adopted the assumption that social media is slowly becoming the more popular media and that traditional media (print, Television, and radio) is dying out.  But what if I were to tell you that these types of platform are just evolving the news into something bigger and better? Social media and traditional […]

Due diligence on Hashtags: Catastrophe from the Best Intentions

  Hashtags are now an interictal part of any social media campaign whether you are on Twitter, Instagram, or Facebook.  If it is done right, you can get like-minded audiences who will want to see your content but don’t know about your brand to gain awareness.  Aside from that, it is a great way to […]

Is it Always PR’s Job to Make the Phone Ring?

Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”