Media Training - "nailing the interview"
Getting the media interested in you is only the first step to getting positive media coverage. Next, you have to 'nail' the interview. INK's media training is designed to do just that. INK has former award-winning television news anchors and reporters on staff who will teach you how to convert your message points into media-friendly sound-bites, how to stay calm during stressful interviews, and how to give a 'performance' that will have producers and writers wanting you on their Rolodex for your insight again and again. We'll take you through real world examples of the good, the bad, and the ugly of what worked and what didn't. We'll video tape you in practice interviews and carefully show you how to turn a casual interview into a dynamic story-telling opportunity. And, we'll leave you with a bound copy of what you've learned and a quick tip sheet for review. But we won't just leave you there...just prior to any interview we've set up, we'll have your media trainer take you through a short refresher course tailored to the specific broadcast or publication, to give you the confidence to "nail it."