Digital Media PR
The Internet has changed both the rules of PR and the game itself in such a dramatic fashion that any program not acknowledging its influence is obsolete before it is launched. INK believes it's vital for our clients to understand and address their online presence when creating an overall comprehensive PR program. And as most of us now realize, online presence no longer just means a client's web site design or simple search engine optimization. It means understanding and developing a strategy that takes into account the online media; and utilizes the latest trends in Internet communications such as specialized interactive Web sites, Blogs, and Social Media. INK's Digital Media Program simplifies and provides PR services that can enhance your online presence and increase your visibility.
Media Hosted Blogs
INK has compiled a very impressive list of news group websites that offer media-hosted blogs. The Media Hosted Blog Program leverages these opportunities by working with the client to publish original stories, and to facilitate interaction with beat reporters and their audiences.
In addition to reaching the readers of these media hosted blogs, the content provided has tremendous SEO potential. Major search engines like Google pay a tremendous amount of attention to content that's hosted on these major media sites. INK utilizes keywords that are valuable to the client, and thus drives searches to these posts.
Practically every online news story published today includes the option for readers to post their own comments on the story. INK will monitor stories on leading news media sites for opportunities for comments that provide information and/or links to your company/web site. It's a good way to ensure that, even if you're not directly included in relevant articles, you can still let the people who are reading those articles know more about you. In addition to reaching people who obviously have an interest in your subject area, many comments sections on major media news sites are indexed by search engines.
INK believes it's vital for a client to understand and address its online presence. Many companies understand that it is important but are overwhelmed with the process and understanding the appropriate channels for engagement. The social media program is one part of the INK's digital program that is available to our clients.
INK provides a review of the social media profiles of your company, your industry, and your biggest competitors. This includes reviewing blog posts, discussion forum posts, Twitter conversations, Facebook discussions, traditional media coverage, etc. Based on this key information and your corporate structure, INK will generate a comprehensive analysis and a plan with specific strategic recommendations to enhance your online profile, build your online reputation and engagement.