HighQ, predicts that 2017 will account for 74 percent of all internet traffic, and already 55 percent of people watch videos online every day. But what does that mean for PR Agencies? According to HighQ, video is growing in the business world too, with 75 percent of business executives watching online video every week. They made a cool infographic that has the stats to back this prediction up.
How many times as a PR firm principle have you received an RFP (request for proposal) from a prospective client only to dread the process of filling out the paperwork, checking the boxes, and desperately trying to shoehorn your uniqueness into the prescribed requirements and capabilities section? All too often, the initial assignment is handed off to a junior account person to do the heavy lifting and research and even the first compliance draft. By the time it reaches the business development desk for final polishing, it’s already far along enough in it’s paint-by-numbers’ format that it’s a boring document that will find its place among all the other boring documents arriving in the prospective client’s in-box. It doesn’t have to be.
We have a slightly different take on RFP’s. As a pay-for-performance PR firm, we seldom fit the prescribed boxes or rigidly required criteria, we look at every RFP as an opportunity to demonstrate our creativity tied to the prospective client’s needs; and in so doing present our capabilities in a fun, visual manner.
We may not win every piece of business or even the majority of them, but we’ll enjoy the process and leave a positive impression for the future.