thINK BLOG - INK inc PR

Internet Outdoes Pinocchio With Fake News Sites

An old adage has warned us that you cannot trust everything that is on the internet. If anything, the current presidential election was proof that this “old” tip still holds true. We already know traditional news sites tend to be at least somewhat biased to one of the two ends of the political spectrum, but why would there be outright fake news?

Can A Client Do Their Own PR? Up To A Point.

I realize it’s blasphemous to be a PR pro and agency owner and acknowledge the obvious…that not every client needs outside PR counsel. But if a client has the time or staff, a certain set of PR skills, the resources, and very importantly, a realistic set of goals, then yes, they can do their own PR.

The President & Communication Through Time

Technology marches down the passing of time evolving and progressing sometimes faster than others. In the past eight years, we have experienced one of the growth spurts of communication using this technology, and it is worth the time to look at how it has affected the role of our leaders in the government and how they have incorporated it into their campaign.

Clickbait: the new yellow journalism

One would think yellow journalism would be long gone by now. First of all, doesn’t yellow journalism only appear in print newspapers? And isn’t it true that supposedly no one reads newspapers anymore? Finally, since we have all these “new” rules on libel and defamation to keep faulty journalism at bay couldn’t one assume that they have been largely doing their job? Unfortunately, it does not seem to be that way.