Overland Park, KS–INK inc. Public Relations, the oldest and largest pay for performance PR firm in the country, today announced Ryan Gerding has been named as the company’s President and Chief Operating Officer. Gerding previously served as Senior Vice President, Client Services for INK. INK also announced it has signed three new national accounts: construction […]
The beauty of the end of the old year and the beginning of a new one is that it gives a perfectly good and timely excuse to do something for ourselves and our profession that we should have been doing on a continual basis all along…re-evaluation and reinvention. Forget the clichéd New Year Resolutions thing…they […]
Recently, most people have adopted the assumption that social media is slowly becoming the more popular media and that traditional media (print, Television, and radio) is dying out. But what if I were to tell you that these types of platform are just evolving the news into something bigger and better? Social media and traditional […]
How to tell the difference between having happy customers and having a good customer story that can be shared with the media.
Hashtags are now an interictal part of any social media campaign whether you are on Twitter, Instagram, or Facebook. If it is done right, you can get like-minded audiences who will want to see your content but don’t know about your brand to gain awareness. Aside from that, it is a great way to […]
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
Dick Grove, shares the story of when PR was measured with a Pica Pole. Say what?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.