How to tell the difference between having happy customers and having a good customer story that can be shared with the media.
Hashtags are now an interictal part of any social media campaign whether you are on Twitter, Instagram, or Facebook. If it is done right, you can get like-minded audiences who will want to see your content but don’t know about your brand to gain awareness. Aside from that, it is a great way to […]
Throw it Against the Wall and See What Sticks: Great for Testing Spaghetti Noodles, Horrible for Pitching the Media
Media Relations experts must use good tactics when pitching the media or they might end up as part of the story and not in a good way.
Dick Grove, shares the story of when PR was measured with a Pica Pole. Say what?
Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”
A great way to get to know your customer, and to get them great media coverage, is to focus on not just what they do, but how they do it.
In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.
The PR pro’s dilemma. One would think that with the ever expanding media covering the 24/7 news cycle, there would be ever expanding opportunities to tell a client’s deserving soft news story. Not true.
You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.
David Letterman used to do a comedy piece having the audience determine whether photos of various entertainers and celebrities were wearing their real hair or a toupee’. The audience would shout out, their opinion…” real” or “fake” at each photo. Sound familiar?