Due diligence on Hashtags: Catastrophe from the Best Intentions

  Hashtags are now an interictal part of any social media campaign whether you are on Twitter, Instagram, or Facebook.  If it is done right, you can get like-minded audiences who will want to see your content but don’t know about your brand to gain awareness.  Aside from that, it is a great way to […]

Is it Always PR’s Job to Make the Phone Ring?

Over the last several years we’ve noticed a trend in client objectives away from building a brand to driving sales, increasing contributions, or gaining clicks – instant gratification versus a longer term basis of positive growth. Around our shop, we refer to it as ‘making the phone ring.”

Earned Media vs. Paid Media

In my forty years in the PR and advertising business and twenty-plus years serving clients, I have yet to discover a completely viable method of quantifying the effectiveness or difference between the two main marketing tools –advertising and public relations.

Catching and Riding the Media Wave

You have been there before; the media is covering a topic that is relevant to your business, but you still cannot find a way to get yourself into the conversation. It seems the media is not interested in what you have to say, or maybe you don’t know what to say. In the end, it goes by as a lost opportunity.

Hottest media topic…is it fake or is it real?

David Letterman used to do a comedy piece having the audience determine whether photos of various entertainers and celebrities were wearing their real hair or a toupee’. The audience would shout out, their opinion…” real” or “fake” at each photo. Sound familiar?